As every experienced shopper knows, mall duty can be tough. So the folks at Unilever and Pierce Promotions decided it was the perfect place for a little rejuvenation.

VEE partnered with Unilever and Pierce to create two Dove Mall Tours to promote new lines of Dove hair care and body wash products. We gave shoppers an opportunity to freshen up at personal wash and cool misting stations and a free multi-stage hair-washing salon. These interactive displays were designed in a modular fashion to allow for space constraints that varied significantly from one mall to the next along the tour.

In addition to design and fabrication duties, VEE became Pierce's central clearinghouse for the tour, coordinating the roles of several tour partners, providing training for field staff and storing the displays during breaks in the tour.

Download Dove Case Study (1.3 MB)